Television has to go to completely product placement type ads. They are already stuffing plenty in each show this way anyway. Where the actor drinks a coke, Eats at Kentucky Fried Chicken and drones on how delicious it is or takes some Viagra to get laid and then announces it as part of the script- instead of the current annoying 3 minute breaks every 6 minutes.
This is why ZillionTV is a flop- no one listens to commercials as they can skip them now. No one can take the incessant, in your face, style that is so popular today. E.G. "ShamWoW!" Or the douche with the beard that peddles OxyClean at the top of his lungs.
Who wants a system that does not allow skipping this crap? I damn sure don't!
BTW, Looks like "Mitch" Berman was at one time some high muckety muck for cable. So, I guess he thinks he is so clever, he can kick cables ass. Good luck with that!