In other news, I foresee other video services, such as Meta Cafe and Daily Motion, becoming more popular in the next few years. That is, assuming they don't attempt to follow YouTube's example.
As for Google "changing the attitudes of [it's] users", I doubt that's going to happen. It didn't work when ISPs tried to change the public's attitude about net neutrality, it didn't work when the Coca-Cola company tried to convince everyone to accept their new flavor (unofficially dubbed "New Coke"), it didn't work when Microsoft tried to convince us that full-screen Start Menus were desirable... so why does Google think it certainly will work when Google fights video uploaders and viewers alike. Considering the simple fact that there are plenty of other video streaming websites who aren't engaging in such practices, this could easily turn out to be commercial suicide for Google.