I disagree with the above headline. The Urge service has some REALLY nasty clauses in its EULA that allow MS/MTV to alter your software at any time they choose, without your consent (well, apparently, you consented with the EULA, but it's in tiny type several pages in). It gives them a lot of freedom over what they can do with your computer. Just knowing it was backed by MTV was enough that I'd never want it. It's also not nearly as portable as iTunes. If I were Apple, I'd look at this as a potential PR goldmine for ITMS.