Maybe I'm imagining things, but I've noticed that at the retail level, it seems that HP brands of blank media seem to go on sale far less frequently than others. Every week, I can almost guarantee that somewhere, Verbatim, Sony, Maxell, Fuji, Memorex, TDK, or a house brand of media will be on sale, yet for some reason, and please correct me if my perception is wrong, HP-branded media, especially their DVDs, seem to be discounted much less often. To make things worse, when you do find a sale on HP media, say at a place like OfficeMax, it often turns out to be a price mistake, that not everyone can take advantage of. It's almost as if HP media doesn't get discounted unless someone messes up.
If my perception is correct, does anyone have an explanation?