I agree with your statement.
My Subaru's aren't sexy or flashy ( mine are both that really deep Dark Green, almost like British Racing Green ) but they never get stuck in snow ( I live in Connecticut) and my son who is 9 likes the idea that he may end up with the lower mileage Subaru, as he has developed an emotional attachment to these cars he has been in his whole life. Their gas mileage is not too far off what some supposedly good mileage crossovers are getting either. I hauled a 1,500 lb. Milling machine in my Subaru once (in was in pieces of course) and I can carry 5, 4' x 8' plywood sheets in it, albeit the rear hatch remains open, but most of the wood is inside the wagon.