A bunch of us went to the beach and got severely burned.
We sat around in a room half naked, wearing hospital scrubs (lightest material we had).
Everyone was either hunched over as not to lean on anything or placed only the bottom of their spine against a post.
Noxema, solarcane, nothing worked.
The girls were applying Clinique moisturizer.
They then made their way around the room and applied it to all of us.
The girls were angels.
This stuf was a godsend.
The pain, heat and dryness immediately disappeared.
I later found that Clinique has a men's line inshich the moisturizer is called M-Lotion.