You seem to be missing the point. I never said Emerson was synonymous with high quality, just that many people care more about form over function. BTW, if you are starving or have limited income to spend, McDonalds would be considered fine food. As with most things, it is all relevant. Also, I had a few Budweisers last weekend and it didn't make me feel like throwing up and I still got a good buzz going. I prefer Killian's but don't look down my nose at most other brands. One person's opinion doesn't disregard another's regarding preference for consumables as is proven by the shear variety of brands available for many items.