Names don't matter at all. If you have a great product then that's all that matters.
For example, say ATI/AMD called the HD 5870 "Turd". Would you still want one? Sure you would because it's an awesome video card.
They could have put "Apple Sucks" right on the front of this WePad and I'd still want one. Come to think of it, I'd even be willing to pay extra for that.