So I finally decided to give Lightscribe a try. Had a drive (HP740i - Nero sees it as GWA-4166B) with the feature for a few months now, burned all types of media with no problem.
The procedure itself seemed like a breeze, used Nero Cover designer (from nero 7), clicked on “Print Lightscribe Label”, waited for 15 minutes and got a prompt that it was completed successfully… ejected the drive and flipped it to see… NOTHING. No label was burned on it. media’s HP 16x DVD-R Lightscribe blanks.
Any idea what do with this? I also tried that SureThing SE program from Lightscribe website but result was the same - it’d print (or say it was printing) the label, upon completion, there was no label on the disc.