I don't care for DVD X Copy compared to free programs like DVDShrink and DVD Decrypter. That said, the Better Business Bureau is a lousy organization that started up with noble ideals. You can pay to be on their "list of members" which makes you look like a quality vendor, whether you are or not. If you do pay them, it also takes a lot more work for consumer complaints to them to make you look bad. If you don't pay them when they call up and invite you to be a member (this is from personal experience at a former job) they may tell you politely about phone calls made to them regarding your business (whether those are good or bad, they won't say). 70 complaints over 2 years for a company that spans multiple countries is probably very little; I should bet that Microsoft, HP, and IBM have far more. This stinks to me of a smear, and nothing more.