I have no problem with them wasting money marketing this. I doubt that it will be much more successful than the original DIVX players. After all, the "censoring" VCRs never did well. As far as Hollywood's complaints, I see this as no worse than chapter skipping content as long as the player is capable of playing the movie uncensored. But like people have already said, most kids will play it on the PC or just get another DVD player (I've seen used DVD players at local second hand shops for less than in the last week). Or they'll just take it to a friend's house, download it off the net, watch it on cable, etc. Also, when the format fails, no more movies will get the rating data, so it will quickly become useless as more movies come out unless you just want to censor the initial batch. Also, the studios could release a remastered version of the movie and throw of the censor files that do exist. But if "pinheads for purity" want to waste their money on this, let them. And surprise, WalMart is selling it. The company that sells cut versions of DVDs already and basically forced the release of Star Wars ep 1&2 in Pan & Scan.
[edited by dentman42 on 09.04.2004 19:40]