Keep in mind that Vizio is the popular Wal-Mart variety cost-effective set. In otherwords, anyone in america has easy access to purchase one. I agree that even though in terms of brightness the Vizio's aren't bad, that they are by far one of the worst LCDs when it comes to pixelation. The price difference isn't much between the Vizio and a comparable spec Sharp or Samsung. The latter two having infinitely better picture quality.