If you read between the lines you can see just how much the consumers are getting screwed. $2 to master, $2 to press, lets throw in $5 more for packaging just to be safe, and what do we have, a disc that costs $9 to manufacture, which then sells for say $17, for a tidy profit of $8 per disc. Even if you split the profit up 4 ways, for the manuf., for the disto, for the wholesaler, and for the retailer, it still nets $2 for each of them. Yet they are so greedy that they don't think that's enough. How high do we need to be to believe these jerks? They can't pass on to the consumer an additional $4-5 cost per disc? The consumer won't pay it? Who are they kidding? If a DVD goes for $17 and a HD version of the same movie goes for $22, I have no doubt folks would pay. Especially if they utilized some of the extra space on the HD disc to add more features. I guess these losers are too busy crying about piracy and all of the lost revenue to realize that the consumer will pay if the product is worth it. Screw 'em! I'll wait to see how it all shakes out, and if they can't make a go of it, fine with me, they can go out of business. History shows that some bright soul will find a way to make a buck and they will just take over for the dinosaurs that couldn't evolve with the tech.