Verizon wants its own app store

I just posted the article Verizon wants its own app store.

Slapping handset makers in the face, Verizon Wireless wants to create an app store that works across all supported smartphones.

A Verizon app store would allow developers to create one…

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This seems pointless. Most, if not all, smartphone owners have a PC at home. How will Verizon block their home PC’s from accessing other app stores?
How will they prevent users from downloading cabinet files from their PC to their smartphone?
Will they invent their own sync program and block ActiveSync or Windows Mobile Device Center from working with their phones?