So true - let them lose money (cost of production and low sales) with this sense of marketability. New technology eithers sells for a premium because it’s a must have, or at a loss for a while to impregnate the market - with lower price’s to follow. Who really needs this? Those wanting to, ahem, ‘back-up’ their collection of movies? It would be cheaper to wait a few months and but another copy or box set. For those d/l’g and burning uncompressed movies - what is the point at this price? Better to save lots of money and compress a little, or just buy the damn thing.