Thinking the same thing here, I couldn't help but notice the added "features" that was introduced to v3.0 which was clearly making it tend more and more to become a bloatware.
I rarely use it though, most of the time seeding Linux distros so it's always hidden in the background. But I surely feel a bit frustrated whenever I see how the new updates are changing the whole look and sometimes functionality of the application, and now the last thing we need is ad-supported search results! But I won't judge before I see how it's gonna be (Maybe their sponsors would be some good independent heavy metal bands !!?)
But still, let me know how things go with Tixati