If they are serious about stopping this, and I don't believe they are, then they would do what is partly already being done. CD's, DVD's, games, software - all of these are affected. Instead of releasing content and charging for it and then charging extra for online access, customer service, and features, they should include this extra content as part of the purchase price. Any license that is duplicated or software that is modified would be detectable and thus disallow access to the extra content only. Soon enough, software will subscription based when everything is online as some games operate this way exclusively already. Stop worrying about prosecuting offenders and coming up with new copy protection schemes that will be broken within the week of release. Focus on providing feature-rich extras and content - oh, and also lower the prices. Know who your audience is - mostly teens and twenty-somethings for games, etc, and whether they have the cash to spend $60 for a game that they may or may not enjoy. Many games and software are described and reviewed on websites but upon installing the software, it is hard to use or doesn't work as thought. Being unable to return the software due to most company's policies means you're basically screwed. Research, learn and know your users - in other words, market yourselves properly and pirating will occur less often - but it will always be there.