US$150 white-box Blu-ray Disc players available in 2009, paper says


Following an intensive price war to promote sales of Blu-ray Disc (BD) players amid international brands in the US and European markets prior to Christmas 2008, white-box vendors are likely to offer BD player models for sale at US$150 in 2009, according to the Chinese-language newspaper Economic Daily News (EDN).

In addition to white-box vendors, Lite-On IT, the largest Taiwan-based maker of half-height optical disc drives, plans to offer BD players also for sale at about US$150, EDN indicated.

Five million BD players were sold around the world in 2008 and the sales volume for this year will increase to 11 million units, EDN quoted forecast by Taiwan-based Topology Research Institute as indicating.