I think this is a GREAT idea. I'm looking to purchase a 60" UHD TV in 2016 and this certification will make things easier for me. Sure, I'm a tech head like most of the people on this site, but I just don't want to go through the hassle of checking all kinds of specs for the TV I'm interested in. This will also help people who AREN'T tech heads come to a purchasing decision regarding their next TV. Once the players and discs come down in price I'll get on board with that, too.