A week or ten days ago when Ubisoft blasted that there were so many game-pirates out there - and that "only 7% are legitimate buyers" comment sticks with me - I keep thinking of other comments.
"Only 7% of their Users believe their products are worth paying for."
THAT is what they should be focusing on. Implementing DRM, setting up servers for this, all of that 'talent' and salaried staff, all of that extra equipment.
Yet only 7% of their User Base is willing to pay for their stuff?
Sounds terribly "free enterprise" to me.