The U.S. Army says it has been able to meet its recruiting goals, but there seems to be some fishiness as to whether or not it’s true. Regardless of what you and I think about recruiting tactics, the Army has found a new way to get people interested in possibly enlisting.
The Army’s solution? Let them sit on comfortable couches and play video games!
As wars in Iraq and Afghanistan continue to rage on, the U.S. Army is again using video games and virtual reality as methods to try and get new recruits to enlist.
The Army is looking to create these gaming depots in major shopping malls and other locations across the country. The Franklin Mills Mall in Philadelphia has a new Army Experience Center in a 14,500-square-foot location that has a Black Hawk helicopter, Apache gunship, and a Humvee. The Philadelphia location is a $12 million, two-year experiment to see if the Army can increase recruiting numbers in the Philadelphia area.
Inside the location at Franklin Mills are 60 gaming PCs, 19 Microsoft Xbox 360s, and couches and soft drinks for visitors to enjoy while at the facility. It’s also possible to participate in a virtual war zone using mock M4 assault rifles, using the Humvee as a shield while firing. Another room has a simulator in which participants can launch helicopter attacks against enemy soldiers hiding on roof tops and buildings.