TV industry leveraging social media to keep viewers interested.
[newsimage]http://static.rankone.nl/images_posts/2011/02/LBOmsd.jpg[/newsimage]On the afternoon of Saturday February 12th, HBO2 aired Howard Stern’s autobiographical film “Private Parts”. Ordinarily, people wouldn’t be running to their televisions to tune into a 14-year-old movie that is fairly commonly aired, however this time was different. Stern, who had just started a Twitter account of his own a couple of weeks prior, began to live-tweet along with the film and gave viewers a unique inside perspective that had never been available before.
Read the full article here: [http://www.myce.com/news/tv-industry-leveraging-social-media-to-keep-viewers-interested-40448/](http://www.myce.com/news/tv-industry-leveraging-social-media-to-keep-viewers-interested-40448/)
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