Transformers breaks HD disc sales records (Press Release)

DREAMWORKS PICTURES AND PARAMOUNT PICTURES’ MEGAHIT TRANSFORMERS INVADES STORES TO BECOME THE BEST-SELLING HIGH DEFINITION TITLE, DAY ONE AND WEEK ONE FOR EITHER FORMAT

From Director Michael Bay and Executive Producer Steven Spielberg,
In Association With Hasbro, Record-Setting HD DVD Sales Underscore TRANSFORMERS’ Status As Franchise Of Inter-Galactic Proportions

HOLLYWOOD (Monday, October 22, 2007) – The blockbuster hit from DreamWorks Pictures and Paramount Pictures, TRANSFORMERS, has exploded into the high definition market, with North American sales exceeding 100,000 HD DVDs its first day of release, it was announced today by Paramount Home Entertainment. The title rocketed past previous releases to become the fastest and best-selling day one high definition title on a single format. The biggest original film of the year from director Michael Bay and executive producer Steven Spielberg, in association with Hasbro, Inc., has sold over 190,000 HD DVDs in its first week making it the top-selling week one release on either high definition format as well as the best-selling HD DVD ever. Additionally, in the first week alone, over 20% of consumers have connected to the unique web-enabled features available on the TRANSFORMERS HD DVD.

The smash hit has also become the year’s top-selling week one DVD with North American sales reaching 8.3 million units since the title’s debut on October 16. TRANSFORMERS is also the best-selling DVD day one for the year with 4.5 million units sold on Tuesday.

“The TRANSFORMERS HD DVD exemplifies the high definition experience and builds tremendous excitement with consumers for the HD DVD format,” said Kelley Avery, president, Worldwide Home Entertainment, Paramount Pictures. “Clearly consumers are excited about seeing great films like TRANSFORMERS in high definition and their response to this HD DVD has been extraordinary.”

Earning over $700 million at the global box office, the live-action feature film TRANSFORMERS is the latest success in a worldwide franchise that has emerged as one of the most successful properties in action figure history, spawning numerous television series and comic books and a wealth of toys, games and other licensed merchandise. In 2007, TRANSFORMERS has become one of the hottest properties for boys in a variety of categories, including toys, publishing, video games, apparel and back-to-school. Hasbro’s licensing arm, HPG, has signed more than 250 licensees in 70 countries around the world

The first live-action film based on the enduringly popular “ROBOTS IN DISGUISE”, TRANSFORMERS features the ultimate battle between good and evil, as the peace-loving AUTOBOTS seek to protect humanity from the evil forces of the DECEPTICONS. The TRANSFORMERS Special Edition HD DVD set provides an incredible experience with an arsenal of bonus material that delivers excitement and fun for long-time fans, as well as for viewers who are new to the TRANSFORMERS universe. In addition to superior picture and sound and a wealth of bonus material presented in high definition, the HD DVD presentation provides consumers with a host of web-enabled features, which are accessible through all connected HD DVD players. The web-enabled features take advantage of technology that allows the studio to present the content in a new way that will continue to roll-out through the rest of the year.

About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom, a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the worldwide sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, DreamWorks Studios, Paramount Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

About Hasbro

Hasbro is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

This press release has been sent to us by Weber Shandwick.

Reminds me of the days when we would seek out the largest screen possible for certain older films. Maybe HD will catch on when the film justifies the expense, although “Transformers” hardly would get me to take the plunge.

I remember buying my first color TV when I found out that they were showing “Yellow Submarine” on a Sunday Night Movie.