Why didn’t they add the upconversion tech, and then also add an HD decoder as well. Then it would play Blu-ray quality streams, or any other HD media burned to the disc, as well as doing the upconvert of regular DVDs, and a downconvert of the HD to non-HD tvs. It seems to me that’d get them a much bigger level of acceptance. 8GB of MPEG-4 video might need to be a tad more compressed to get a full movie on the disc as compared to a Blu-ray disc, but it can be done, and doesn’t look bad, and is still better than the standard DVD. It just seems they’d have far more options that way. But hey, if they had any brains to begin with, they wouldn’t have gotten into a format war in the first place. But since none of these comapnies really give a hoot about the consumer, why bother making products that might be useful.