@ DukeNukem Try running Google Translate from Portuguese to English instead of Spanish to English. (The site appears to be based in Brazil.) Here’s a money quote from that thread (in inglÃªs, no less) about this new chip, taken from a comment left on a C|Net blog posting. “Actually Mr. Nishida was serious about “No Blu-Ray” comment. Toshiba has been sitting on a killer image enhancement technology called “Super Upconversion”(Toshiba branded Super Resolution that has been used by NASA and CIA for image enhancement for decades) that can computationally generate a native 960p frame by fusing nine 480p DVD frame sources running on CELL processor. Journalists, mostly Japanese but I did see one UK, who have seen this demo in action confirm the output does really look HD, being able to read previously illegible letters on DVD. Toshiba originally intended to keep this technology on it and Sharp’s HDTV sets only as a product differentiator, but Mr. Nishida’s interview confirms Super Upconversion is now coming to DVD players in order to combat Blu-Ray and protect Toshiba’s almost $1 billion/year DVD royalty. So no Blu-Ray players from Toshiba, but a bunch of new Super Upconversion DVD players from Toshiba and its Chinese allies.” I still like Blu-Ray (for new releases), but this technology looks like it’ll be pretty good for all the old DVDs that we have lying around… It might be faking it, but if it’s good fakery, what’s wrong with that?