'Entreprenuers" and 'corporations" exists because they represent the greed and aspirations of kleptomaniacs. By instilling a sense of 'fashion" through various means but mainly through media mongering and advertisers, they prove to all concerned [and not just your typical 'blank papers"] that hynotism through the lack of self-respect works. Those who worship 'purity", 'perfection", 'higer than fi" are truly mesmerised. Just look at those who have no self-respect, they actually think that they can worship 'fashion", however it is presented, such that they then will become part of 'royalty", whether it is clothing, high tech, drugs, etc. Can the hi-fi purist really differentiate the 'audible musicality" of some fashion junk of electro-metallic expensive madness? Sure, they have the means but only because they either semi-con their employers for more salary or steal it via advertising 'fashion" thereby making egoistic idiots out of fashion-groupies. You can’t see the difference between HD or blue-ray [just the name alone starts the chain of madness], only your ego can, and the mad ego does it by making others sacrifice their self-respect to support its chase for greed. Still can’t see it, can you? Judge yourself and you gain self-respect/wisdom and the truth in all matters presented/offered but judge others, and you get sucked into their madness which is predominatly fuelled by greed through ignorance of the wider whole. The technology behind blue-ray is NOT going to disappear because the global kleptomaniacs 'lost" this round. It only lost the opportunity, this time, to BS others that the god’s gift is being missed and should we opt for it, we will pay in more ways than just money. We pay with our self-worth because fashion has won, yet again to fuel the greed of others. This is not a greeny-looney issue nor a halleluja issue. It’s a moral issue for when greed controls everything, we lose our identity but when when we control greed, it then will be a good servant. No matter how these kleptomaniacs grits their teeth to present a nice picture of themselves, like politicans, true competition keeps them 'in-check". Vote neither for HD nor Blue-ray but for sensibility. Let greed and fashion worships truth instead and not the other way round.