Toshiba CEVO-ENGINE paves the way for a new TV world

55ZL1 is the first TV to feature the CEVO-ENGINE

Today, Toshiba Europe GmbH announced the launch of the new powerful multiprocessor platform CEVO-ENGINE in Europe. It delivers the calculation power needed to offer a wide selection of innovative high-end applications on TVs. These include studio-monitor technology ‘Auto Calibration’ that delivers film studio picture quality; enhanced 3D features such as powerful conversion of 2D content into 3D content; face recognition to automatically personalise TV settings; and expanded connectivity to access Web-based services and connect to peripheral devices. Toshiba Europe GmbH also announces the 55ZL1 as the first model powered by the CEVO-ENGINE. The new TV features active shutter 3D technology and also carries the world´s first 512 cluster local dimming Pro-LED512 panel. The 55ZL1 with its 140cm (55”) screen will be available from May 2011 in Europe.

CEVO-ENGINE – powerful enabler for innovations on TVs
“The CEVO-ENGINE is the powerhouse behind Toshiba’s innovative upcoming TV line-up - the unprecedented application offering makes use of the multi-processor’s high performance,” said Sascha Lange, Head of Marketing, Visual Products Toshiba Europe. “The first versions of the CEVO-ENGINE consist of a 7 core processing unit, a high-speed integrated DRAM and a co-processor for special picture-algorithms”.

Auto Calibration for studio monitor quality at home
CEVO-ENGINE allows for a tremendous increase in picture quality. It powers the new Auto Calibration tool, which automatically optimises the display’s settings to display movies with exactly the colours and grey scale as were intended by the film’s directors. The colour-analyser -based approach was used by professionals only until now and required an external computer. Now the CEVO-ENGINE can carry out all calculations internally.

Advanced 3D brings viewers right into the middle of the scene
As 3D content is still rather limited, CEVO-ENGINE runs a powerful 2D to 3D conversion algorithm. To extract high-quality 3D images from a 2D source, Toshiba implemented sophisticated 3D rendering. Thanks to Depth Control, the user can even adjust the level of the 3D effect. Powered by CEVO-ENGINE, Intelligent 3D+ further enhances the picture quality in 3D mode. It eliminates interferences or ghost images by decreasing the panel’s response time using panel overdrive technology. Plus, it ensures brilliant colours and high brightness in 3D mode.

Personal-TV: the TV knows user preferences
With the CEVO-ENGINE, Toshiba introduces a new usability feature in its TVs that is characterized by a close relationship between user and TV. TVs that feature Personal-TV are able to store personal picture settings and a personal channel list for up to four users .It also supports personal grouping of recorded content per user. In addition the TV set is able to remember the volume level of each user after switching off. Via an integrated camera, the face recognition application identifies up to four viewers sitting in front of the screen. The Personal-TV tool then selects the personal settings that they have chosen. Personal-TV also recognises whether anybody is sitting in front of the TV at all. The tool automatically switches the TV into standby mode if no-one is watching for a time. This energy saving action helps to reduce the users’ ecological footprint.

SMART-TV: the whole virtual world on the TV screen
CEVO-ENGINE also runs advanced SMART-TV functions. It provides access to Toshiba Places, Toshiba’s online platform that allows streaming, purchasing and sharing Web-based content. The CEVO-ENGINE powered TVs will support the HbbTV standard (Hybrid broadcast broadband TV). Last but not least, the multi-processor engine allows HDD (hard disk drive) video recording. The recording can be started instantly with one touch, triggered by a manual timer setting or by programming via the electronic programming guide (EPG).

55ZL1: World’s first TV with embedded CEVO-ENGINE
Toshiba chose the new 55ZL1 as the world’s first TV to be embedded with the high-performance CEVO-ENGINE. It offers the CEVO-powered features; Auto Calibration, active shutter 3D technology with 2D to 3D conversion and 3D Depth Control, and Intelligent 3D+. Plus it comes with Personal-TV , Smart-TV with easy access to Toshiba Places, HbbTV support and HDD video recording. The 55ZL1 will be delivered with a 500GB hard disk drive that can be unobtrusively and easily mounted at the TV’s rear. The 55ZL1’s soundbar provides a stunning and natural sound.

World´s first 512 cluster local dimming solution
The 55ZL1 features an LED panel with a 512 cluster Local-Dimming solution that allows an optimised matching of content and backlight level. This results in perfect black reproduction and grey scales. 3,072 LEDs integrated into the panel backlighting achieve an outstanding peak brightness of 1,000cd/m². This ensures that, even when switched to 3D mode with active shutter glasses, the brightness level is comparable to that so far only achieved in 2D mode.

Looking forward to expand the CEVO powered TV range
“Later in 2011, Toshiba plans to further expand its CEVO-ENGINE powered TV range,” stated Sascha Lange. “We aim to integrate the CEVO-ENGINE and the related features into the more affordable WL series and the upcoming YL series.” Both ranges will feature 3D active shutter glasses technology and are planned to be available in screen sizes of 107cm (42”), 117cm (46’’) and 140cm (55’’).