“Did something change from yeaterday? I can record a one hour American chopper show and after editing out everything but the program itself im now have a 40 minute show. Thats 33%. I have edited some things where the figure came closer to 40%. Sorry: People are sick up to their eyeballs with ad’s, scams, frauds, and plain old BS. MHO” Again, another over reaction. If you want to edit it yourself. You can still do that. Also these pop ups, in fact, seem to have no effect on TivoToGo… Tivo’s own computer editing-burning feature. You can and probably always will be able to edit out commercials on your own. This is specifically directed at people who intend on watching TV shows directly from there Tivo… and when you watch this or any TV show directly from a PVR you’re always going to have to fast forward through commercials as if a PVR was removing them they’d be sued as was the case previously. Simply put, we’re discussing people watching TV directly from Tivo. These people are already spending the 10 seconds fast forwarding, and since you mention you edit your own TV shows I’ll explain the experience. You see roughly 10 seconds of garbled video fragments and as a user you try to wait until you can see that your show has resumed. A pop-up isn’t going to change this. You’re still going to be able to fast-forward just as quickly through commercials… the only thing a pop up might intefere with is your ability to watch garbled images of fast forwarded commercials… and of course as you say people are “sick up to their eyeballs with ad’s” so why is everyone crying foul? It would be different if you were forced to view the pop ups before you could fast-forward or if they popped up during the show… but this is simply not the case. It seems to be a clever and rather unobtrusive way to get the deliver the advertisers message and support while still giving the customer a 10 second commercial skip. Some of the alternatives posed to DVR’s so far are that you would have to pay an extra monthly fee to replace the income lost by advertisers you aren’t watching or that you would have to pay a yearly TV license fee. Or even that TV shows would actually insert the advertisements into the shows themselves. These are the approaches I think we need to fight. Inserting a small pop up ad over the small amount of time you spend fast forwarding through your commercials should not. Everyone seems to forget that, in part, advertising pays for the content we see on TV. You cannot eliminate ads entirely, atleast not without some of the consequences I mentioned above. It was a remarkable system actually, a technically free service (as you can recieve content, even HD content for free). The PVR eliminates the effectiveness of advertising and in effect eliminates the amount income it provides. As I said before, you can either fight an inobtrusive 10 second pop up to the death or you can have the content providers continue to force through concepts like broadcast flags which will effectively put an end to the consumers ability to control the content on our own. Basically, you’ll end up fighting a small trivial issue that doesn’t make the current situation any worse no matter how you describe it… but this could actually put an end to some of the more drastic actions content providers intend to and plan on taking if current trends don’t change. We aren’t going to win with that attitude, and we’ve already shown that in the battle we lost against the RIAA. We had control of the monopoly and lost it by the same greed and pigheadedness we’re demonstrating again. We’re taking up arms against a prefectly legitimate compromise. If we don’t accept the reasonable compromise now we’ll end up with far more severe “compromises” in the future when content providers flex their control. Especially when people like swspjcd so eager to hand control of their TV’s directly to Comcast.