They just need to stop being so pig headed and lower prices and stop dreaming up ever newer ways to lock down content with DRM.
The latest Avatar movie wont even play on many of the newest Blu Ray players without a firmware update, and yet my Ancient Panasonic BD-10a plays it fine with it's last firmware update from August of 2008.
AND I bought the movie because it has pretty good value for my money as I got both the BD and the DVD version for 19 bucks. Of course they don't have any extras and are hoping to double dip all the fans by releasing a 3d version, probably with mucho extras too for more money later in the year.
When DVD movies started getting cheap I bought a player and started buying movies. I don't download them, don't make thousands of copies, I just like have a movie I like with cool extras for a good price.
When HD-DVD got stupid cheap I bought a player and loaded up on movies before they went away.
I later bought the BD-10a for cheap as a demo so I could continue to enjoy movies in HD goodness BUT the movies were so expensive I only bought about 10 of them since I got it in 2008. Now that some are approaching a good deal I'll probably start buying more, but refused to pay 30 bucks for one no matter how much I liked it.
If you don't gouge people they will buy your product rather then go through all the hassles to get it other ways, plain and simple.