you know what, it would be great to have some sort of label that actually meant something on media we are buying, that was some sort of indication of a higher quality archival product. But I fear it’s more of the same old thing in the cut-throat dog-eat-dog blank media business, where formulations,speeds, manufacturing techniques and speeds change faster than underpants. In other news, I can guarantee a pristine environment for all your media. Bring it all to me. Trust me. Oh wait, that was just me fantasizing about working for Microsoft and Google.