[...] content producers donâ€™t have to worry about piracy due to the integrated DRM technology.
This is completely untrue. Once again DRM proponents are exaggerating the capabilities of their DRM to the point of fantasy. I'll bet this DRM will be broken easily, despite the fact that no one will want to use it (instead, people will simply choose to rip their DVDs/BDs like they've always done in the past).
Once again, these industries refuse to learn anything from their customers. I guess the customers are so stupid, they can never be right. How these companies have managed to stay in business, despite their public disrespect for their customers, is beyond me.