TDK adopts Durabis as worldwide name for its super hard coating technology

I just posted the article TDK adopts Durabis as worldwide name for its super hard coating technology.

January 6, 2005 -
TDK Corporation
announced that it will apply the name DURABIS to the super hard coating
technology already in use with TDK’s DVD and Blu-ray Disc products, which have…

Read the full article here:  [http://www.cdfreaks.com/news/9695-TDK-adopts-Durabis-as-worldwide-name-for-its-super-hard-coating-technology.html](http://www.cdfreaks.com/news/9695-TDK-adopts-Durabis-as-worldwide-name-for-its-super-hard-coating-technology.html)

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well it certainly rolls of the tongue better than “Super Hard Coating Technology” :g

sounds like a bad rash :S

Maybe it’s Japanese for Dura! Dura!