Thursday, 23 April 2009
DVD and CD recordable media, manufactured by Taiyo Yuden, will now be sold under the name of JVC. Microboards Technology, which serves as the primary distributor for the United States and Canada, will continue to offer the same products, but with the new branding.
"This strategy will enable a product that is already known as the premium disc in the market to be adopted by media users who are looking for a reliable brand to purchase," said Mike Laven, Microboards' VP of Sales. "With the maturation of the optical media market, media users are becoming more discerning when it comes to the quality of media that they used to store their priceless family photographs and recordings."
The change will not affect availability, and the only difference will be the name on the box and the part number. Microboards will provide easy reference guides to substituting the new part numbers as they become available. Available versions will not change, and include white and silver inkjet and thermal printable media, standard silver lacquer, and WaterShield.
The product is being managed by a new company, JVC Advanced Media USA, which is a joint venture between Victor Company of Japan and Taiyo Yuden.