I call bullsh*t! This survey shows just the opposite. It shows that 72% of all that were polled either never heard of Blu-ray, would never buy one or have only just considered it. This survey shows just how little people are interested in this format.
Remember, this is not a survey of the general population- this is folks polled from an electronics and entertainment website! The reason I know (or think) this is because I went to the site and this is what it looks like- but I can’t read Japanese. But, it certainly was not some site that would not benefit from a favorable result of such a poll. But, when it came out wrong for them, they simply twisted the results! No way in heck are 11% of the GENERAL population of Japan, in possesion of a Blu-ray player unless they are throwing in PS3 which they conveniently failed to mention or break out separately. The title of this story is inaccurate and misleading to the public, but I guess I would do the same thing if I was trying to unload Blu-ray from my shelves.
Damn I am sick of all this Blu-ray hype on the 'Net. Blu-ray is an overpriced, overhyped format that has too much DRM for anybody with a lick of sense!