That's wild, people here wouldn't put up with that. :eek:
I won't even watch a full length film with adverts in the middle.
I pay for Sky TV which is the biggest satellite TV company here and there are no ads on the movie channels other than between showings.
The plain ordinary BBC channels (even terrestrial versions) have no commercial ads at all although they do tell you about up and coming programmes when a programme has finished.
Sky TV have an 'Anytime' service which uses a reserved portion of the hard disk to automatically record the latest and most popular programmes without adverts and I use this all the time.
I skip over any ads on stuff I've set to record too although I know you guys can use TiVo devices to do the same.
I suppose we're spoilt here though in comparison to the US.