I don’t normally get sucked into re-acting to this sort of propaganda, but i just couldn’t let it pass this time… I agree with Jab1981 that unless there were frequently DVD-ripped quality versions of movies readily available for download at (or before!) the theatre release, this won’t become a widespread problem. Even then, most people would still prefer the big screen and surround sound experience the theatre provides. The average person just can’t afford the high gear available for the “theatre like” experience at home. Also as Jimkiler mentions in his reaction, DVDs are actually reasonably priced for what you get (unlike audio cds!). They will only start having problems movin DVDs off shelfs once it becomes easy for the average “joe blow” computer user to make 1:1 copies of DVD-Videos to DVD-R (or DVD+R :D). Plus, theres all the money they make off the merchadise, take the Star Wars movies for example. Theres video games, soundtracks, T-shirts, collector cards etc etc. So I simply don’t believe that they are not making big money out of it in someway or somehow; even if it is more from other sources and different means nowadays. The movie producers and studios just need to take the same classes the RIAA and co are currently taking and innovate and refine their current business models. ps: I don’t agree at all with jab1981s last comment, re: The folks who refuse to buy music because it’s free on the net. People download music off the net for all sorts of reasons (ie sampling, unreleased tracks, older harder to find songs etc), not only cause its free. Obviously this is an added bonus though!