Stopped by Staples and price matched the 25packs of Sonys... It was the easiest thing ever, no questions asked. Just bring in the Kmart flyer and you're golden.
I walked out with three 25 pack of Sony +R MIJ for 21$ grinning from ear to ear. Kmart hadn't stocked any MIJ media, looks like it's all 16x MIT garbage.
Looks like the supply is drying up.