SANTA ANA, Calif., June 24, 2010 â€“ SRS Labs (NASDAQ:SRSL), the industry leader in surround sound, audio and voice technologies, announced today that Samsung Electronics Co., Ltd., the worldâ€™s leading manufacturer of HDTVs, will be the first flat panel TV manufacturer to ship TVs equipped with SRS TheaterSoundâ„¢, the industryâ€™s most advanced and effective all-in-one HDTV audio solution.
â€œWe designed SRS TheaterSound to set a new standard of excellence for HDTV audio performance and weâ€™re thrilled to work alongside Samsung to bring it to consumers the world over,â€ said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. â€œThe advanced, innovative audio technologies within SRS TheaterSound provide a remarkably rich, theater-like experience over the built-in internal speakers of new Samsung HDTV models.â€
SRS TheaterSound, which is available in new Samsung HDTVs, is an all-in-one audio suite that directly addresses the three most common consumer TV audio complaints â€“ inconsistent volume levels, unintelligible vocals, and poor, dimension-less sound. SRS TheaterSound provides the following feature benefits:
* Automatically detects and consistently levels abrupt volume fluctuations that normally occur when TV programming switches to commercial break or while changing channels. * Intelligently separates vocals from all other content and dynamically adjusts the dialog level to ensure itâ€™s always clearly understood. * Delivers up to a 5.1 surround sound experience from multichannel content using built-in TV speakers, and significantly enhances both depth and dimension.
â€œSamsung is committed to providing the very best in home entertainment," said John Revie, Senior Vice President of Home Entertainment for Samsung Electronics America. â€œWe are proud to be the first to roll out SRS TheaterSound and deliver a brand new, immersive sound quality experience to our customers through our new HDTVs models and address a variety of their audio needs.â€
SRS TheaterSound is available in the 2010 Samsung LED and Plasma HDTVs as well as Samsung LCD models.