Now that Sony is bringing 4K TVs to more mainstream sizes with the launch of 55- and 65-inch models later this year, it's also expanding the availability of content. When it launched its $25,000 84-inch Ultra HD LCD last year it loaned owners a hard drive solution that came preloaded with movies, but now buyers will be able to download movies as well. According to CEO Kaz Hirai "4K is not the future...it's now" and Sony is doing it's best to make that happen.
Also arriving on shelves are a series of "mastered in 4K" Blu-ray discs, which it promises are sourced in 1080p from their original 4K masters in high bitrate to look their best when upscaled back to 4K. The first movies up for the treatment are The Amazing Spider-Man, The Karate Kid and Taxi Driver. If you've been wondering where high res content will come from then check the press release after the break, we'll get more details when they're available.