I think Sony has good tech know-how, but stupid people running the show. They release products too early (cough Vita cough) or the products are crippled by needing proprietary software, accessories, etc. Sony thumb drives are too expensive for what you get, or at least that has been my experience. The drive looks slick, but I'm not paying extra $$$ because it has their name on the side. Lots of other contenders (Patriot, OCZ, Mushkin) worthy of our hard-earned coin.
Here endeth the lesson.