Sony showcases new high-res 4K TV tech by planting tiny adverts on Wimbledon tennis player

Today’s a big day for sports fans, with Wimbledon 2013 kicking off the third Grand Slam of the tennis calendar year.

And to ‘mark’ the occasion, Sony is launching an interesting advertising campaign designed to showcase its new line of high-resolution 4K TVs, which is rather timely given that its two flagship models – the 55X9 and 65X9 BRAVIA – are hitting stores today.