Sony Computer Entertainment boss: we're aiming for the most consumer friendly retail model possible.
[newsimage]http://static.rankone.nl/images_posts/2012/02/fzpwf3.jpg[/newsimage]Andrew House took over as President and CEO of Sony Computer Entertainment just last year, but already has a hardware launch under his belt. Today, the company's latest handheld game system PS Vita hits European and U.S. shores, offering select games at a lower price when bought online. Despite certain titles not enjoying the digital discount, House believes PS Vita software pricing is "consumer friendly."
Read the full article here: [http://www.myce.com/news/sony-computer-entertainment-boss-were-aiming-for-the-most-consumer-friendly-retail-model-possible-59140/](http://www.myce.com/news/sony-computer-entertainment-boss-were-aiming-for-the-most-consumer-friendly-retail-model-possible-59140/)
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