This year 2008 wll be $300, next year 2009 $200 "could" happen. But...
No cheap Chinese-made players will be flooding the market to push it down either, not until the BDA decides to license the tech to them, and Glasgow implied it's gonna be a while before that happens. Anyone else wants a license? Sure. But not them, in part it was indicated, because of piracy concerns.
Sony usually price their product higher than other manufacturers so if they said this year their player can be $299 (BDP-S350 around thanksgiving/xmas) then I would expect Panasonic and Samsung player can be around $200-250, hopefully.