Sony and Panasonic sign agreement to develop standard for next-generation optical discs

We’ve just posted the following pressrelease: Sony and Panasonic sign agreement to develop standard for next-generation optical discs[newsimage][/newsimage]

Sony and Panasonic announced that they have signed a basic agreement with the objective of jointly developing a next-generation standard for professional-use optical discs and will target the development of an optical disc with recording capacity of at least 300GB by the end of 2015.

            Read the full article here: [](

            Please note that the reactions from the complete site will be synched below.

As I’ve said before… losing that much data will be a big issue for consumers. Blu ray discs have not proven their long-term viability yet either and much of the OD industry’s reputation & future will rest on that: the current standard; along with competition from flash media & HDD.

Part of the reason why HDD’s take so long to develop these days are because they KNOW that consumers demand a 3-5 year window on data integrity along with intelligent sector re-mapping. If optical discs hope to accomplish greater viability in higher densities, they will have to be of the re-writable cartridge type (of course, backwards compatible with ordinary discs as well) with technology similar to HDD or mount rainier format.

Pricing will also be a big win or fail determining factor.

I don’t have any hopes this new technology will benefit consumer electronics.
For one thing, in one word…Sony.

If we look at consumer electronics over the past…since macrovision, drm and limiting the usefulness of hardware and software has been in many products.
So much so that here in US, having hd recorders of any kind and having them output compliant material…say with blu-ray is AFAIK not a given.

Limiting consumer electronics seems to be the number 1 priority and that main purpose is incorporated in the design of new hardware and software.