Content is a balancing act, with regard to ‘piracy’. I believe that a good product will be bought by most people, at the right price. There are those that will never pay for it, in which case the content providers have lost NOTHING. Let’s use TV shows as an example, then, and try to agree that a good TV show, in divx format, will spread across the net quite quickly… this WORKS for the people who make the show… it’s a sort of Viral marketing tool in some ways. The producers of the new Battlestar Galactica would agree that bittorrent helped to get their new show into the homes of the globe without too much effort from them… a very successful show. You have many many more people buying the box sets as a result. DRM has never, and will never work. You see stories all over the place of a company dropping DRM from their mp3 catalogue… people buy the tracks because they have the freedom to play it in every device they own. Easy. The suits out there making idiotic decisions for Sony should wake up and smell the coffee - DRM is dead, get over it and concentrate on making GOOD CONTENT.