Nope, the pricing is correct. 169 Euros (inc. VAT) for the first ever Dual layer burner, the Philips DVDRW885K. So it's not for the low end brands, as said above. Also it's the retail package with 1 Dual layer disk, Nero software, etc. Quite competitive pricing, I'd say. Quite on par with current offerings.
What's more, Philips will now also go the Dual format route. You've heard it right, they will offer a firmware upgrade for this drive, later on the Autumn which will turn it into a -RW burner (and +RW, of course).
A firmware upgrade for the their current 8x +RW burner will also be available later this month which will turn it into a dual format burner.
Furthermore the 16x +R drive (and Dual layer and 8x -R also) is scheduled to go for retail in July and for just 199 Euros (inc. VAT) and again for a full retail package.
Have a look at Philips press release here:
Philips press release
If I was gonna purchase a burner I would wait some more time. For several reasons:
- Current burners will probably fall in pricing dramatically over the next couple
months. Even more when the 16x burners hit the streets (July).
- Dual layer might be a good bet if it does work well. Philips even says that it should be very compatible with existing DVD players. With release scheduled for April, I would not mind waiting a bit more and see how things develop.
As for media pricing, I doubt very much that comercially they can sell it for more than twice the price of a current blank. Also note that some recent news also say that DVD production is increasing dramatically worldwide and prices are due to start falling and falling. The same happened with CDs as we all know.