[newsimage]http://static.rankone.nl/images_posts/2012/03/yGvZsm.jpg[/newsimage]Some took the rumor that Cisco would sell off its set-top box division to heart, believing it signaled the end times for the device as a whole. Now that the company has actually doubled down its business, snatching up UK-based STB software developer NDS for a cool $5 billion, market researcher Parks Associates is playing the 'I told you so' card. Read the full article here: [http://www.myce.com/news/set-top-box-business-is-far-from-dead-says-analyst-60542/](http://www.myce.com/news/set-top-box-business-is-far-from-dead-says-analyst-60542/) Please note that the reactions from the complete site will be synched below.
The cable-tv business model is at a crossroads (some say collision course) with the internet. Consumers are finding it easier and easier to obatin video (vod) from the internet. Where they once pushed a button on the cable-tv remote, they can queue up their favorite TV Shows (cable or ota), movies, and music without breaking a sweat. From what I’ve seen, cable companies are poised to RAI$E the prices for set-top rental fees that will prompt consumers to cut the cord altogether. Google wants out of the set-top biz becaue SMART HD-TVs will have the proper interfaces already inside and you will just utilize the video/ip interfaces which come with the TV screen: coax, hdmi, usb, ethernet, wireless,etc. One day there will be a FIBER OPTIC interface for the data/video but who knows what the STANDARD will be: usb 3, hdmi or even FDDI (sata used by hard drives).