I can see the marketing people over at Intel HQ and Sandforce HQ.
On the 6th Intel at last announce the specifications for the new G3 SSD. Everyone at Intel HQ are really happy, at last they have an SSD that can get close to the Sandforce SF1200, close but still not as fast in some areas. But what the hell, we are Intel they say. Stick an Intel badge on something and people will buy it. Plus it is nearly as fast as Sandforce SF1200.
Over at Sandforce HQ on the 6th, they are also happy about the Intel press release. The G3 is not faster than SF1200. Plus they know what is coming on the 7th.
On the 7th, Sandforce announce the SF2000 series. Over at Sandforce HQ they are over the moon.
Over at Intel HQ on the 7th, 90% of the Intel marketing people are crying, 9% have their heads in their hands , and the remaining 1% are contemplating suicide.