Samsung’s new TVs have pressed 4K and curved frames as features, but what if you want one that’s only curved sometimes? That’s where a bendable TV comes in, and Samsung says it will release the industry’s first one on August 1st in Korea. We got a peek at an 85-inch version in January at CES (check after the break for video of the demo unit), but the one going on sale is 78-inches. We’re not sure how much it will cost, but we’re betting the feature isn’t cheap. As usual, Samsung is dueling with its Korean counterpart LG, which showed off a flexible OLED TV at CES. Both recently announced 105-inch Ultra HDTVs for sale, and are furiously chasing the title of “best screen almost no one can afford to buy.” If this one gets a US release date, we’ll let you know which store window to look at it through.