As usual with Samsung, the company's been shipping these mSATA devices to OEM for a while. What I'd like to find out is specific price to OEM. My estimation's that a 120GB mSATA 840 EVO from Samsug to OEM would be about half of the retail price of 120GB 2.5-inch 840 EVO. It's not cheap to buy high-resolution panels for laptops and tablets. But laptops and tablets made with such panels need not be extremely expensive. Some laptops are equipped with 3200 x 1800 panels, but are available at under US$1,500. Many sub-$1K laptops should soon have such panels as well. It would be very expensive to buy 1TB mSATA 840 EVO from retail channel, but Apple charges just $800 for an upgrade from 250GB PCIe SSD to 1TB PCIe SSD, which is very cheap for Apple. Samsung probably does not think it should sell PCIe and mSATA SSDs at reasonable prices to end users because it's taken for granted such form factors are meant for OEM's, not for retail. It was revolutionary enough for Samsung to decide to sell 470, 830, and 840 series products to retail (though there had been a lot more models of preceding generations of Samusng SLC and MLC devices in 2.5-inch and other form factor in the retail market for years fore the release of 470 series.) Components like mSATA and PCIe devices would make it even more awkward for Samsung to release to retail.